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Writing on Sticky Notes

Case Studies

Praise and Case Studies
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URBAN CONVERSION

Emmy Nominated Docu-Series airing nationally on PBS, Create TV, Amazon and Internationally

Their Challenge: They had completed two seasons but wanted a series reboot so season 3 would be in-line with what the husband/wife (show hosts) team both wanted.  They needed someone to help them. Shari became their business & idea development consultant and associate producer.

Shari first began working with husband/wife team on helping them find their focus, direction and purpose moving forward for their TV show and personal paths.  Shari worked with them on idea and creative development to determine the direction of their TV show project--so it included both of their passions. The hosts decided their new "life" and "show" direction would be to buy a farm in the city and use season 3 to document the house remodel and turning the land into a working flower farm. Shari became a producer on the show and helped series producer, director and hosts to research and develop the new look, feel and direction of the new season.  She also helped develop and come up with episode ideas, location scouting, story lines and securing guests.  She also focused on gaining corporate sponsors for the project.  The new season focused on the hosts buying a farm and remodeling the house -- the corporate sponsors provided product for the new home and the sponsors also appeared as guests on the series.  Shari coordinated getting the sponsors, writing up contracts and negotiating the contracts.  Shari also managed the sponsor's involvement which included, working with their teams & PR firms, procuring their products, coordinating installation of products with tradespeople, coordinating filming schedule & film shoot of sponsor's show segment. Shari also helped coordinate season 3 viewing party and public relations related to the party.  When Shari started working with the docu-series, the hosts couldn't decide if they wanted to continue their show and if they did, how to reboot it so it reflected both of them.  After working together, they were not only able to do another season but they were able to take their show to the next level in terms of vision, story-telling, creativity and quality. 

*One of the episodes Shari was an associate producer on was nominated for an Emmy.

*WATCH SERIES EXTENDED TRAILER BELOW

  urbanconversion.com

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PROJECT SANCTUARY (Non-Profit)

Military Family Outdoor Retreats and Education

Their Challenge: An outdated website & brand, low social media engagement and no national media attention.

Shari was initially hired to develop, manage and grow this military families non-profit's social media platforms.  During her contract she also became their marketing & PR specialist to help them grow their reach among military families and new potential donors while improving brand awareness. Initially, she focused on social media only.  She developed their social media plan, editorial calendar, created a new look & feel, re-branded how the non-profit posted in social media, created unique messaging and quickly all social media platforms increased in engagements, praise & followers. She also re-designed, re-branded & re-launched their online newsletter. She re-booted their blog by creating a plan for guest bloggers and created their editorial plan -and also wrote several blog posts. She wrote press releases. She developed and managed their (online & digital) Colorado Gives Campaign two years and each year donations increased as much as 30%.  She helped in the vision, look & feel, planning & messaging of their new website.  She developed email campaigns for all of their giving campaigns and create social media advertising to support various campaigns.  She handled all of their PR and secured TV, radio, several newspaper articles nationally, online national niche media coverage and even got NY senators to attend their 100th retreat celebration. Shari's public relations, marketing, branding and messaging assisted in increasing Project Sanctuary's donations, donors, reach and national presence. projectsanctuary.us

 

 

 

 

 

 

 

 

COLORADO TIME SYSTEMS (CTS):

Sports Technology Company

Their Challenge: An outdated international brand with very little national and international public relations.

 

Shari was contracted to be Colorado Time Systems marketing and public relations specialist to help them secure more business all over the world and build brand awareness in the competitive swimming world. CTS was born in the Test and Measurement division of Hewlett-Packard (HP).

Shari helped refine their branding and brand messaging. She helped in the re-branding, vision, look & feel, planning and messaging of their new website.  She secured media coverage on TV, public radio, local print, business magazines, international print and trade feature articles for London Olympics.  Worked with the swimming's international governing body (FINA) and the Pan American Games to gain international media. She also help develop print materials for their marketing and sales divisions. She also helped with special film projects at trade shows.  The publicity they gained while working with Shari for two years attracted global customers and a buyer for the company.  coloradotime.com

 

 

 

 

 

DR. SEARS WELLNESS INSTITUTE

Health and Wellness Education

Their Challenge: A struggling education & training start-up with unclear brand messaging and a lack of marketing direction.

 

We were hired by this start-up wellness educational company and New York Times best selling authors to increase awareness, create support material for their coaches and attract more people to their online and live trainings.  We created content & design for their new website, health coach support materials and marketing. We provided strategic social media marketing, Master Idea branding, competitive research,  educational based marketing, program development, online marketing and internet media services. Helped them bring video into their marketing.   They have since grown into a global network of health coaches and a resource for families.  They have more than doubled their online education & certification programs. drsearswellnessinstitute.org

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